Instagram has become a staple in our daily lives, and with its ever-evolving trends, it’s important to stay ahead of the game to keep your feed fresh and engaging. With each passing year, new and exciting trends emerge, and old ones fade away. So, what’s hot and what’s not on Instagram in 2021? Let’s take a look.
What’s Hot:
1. Reels: Instagram’s answer to TikTok, Reels has taken the platform by storm. Short, snappy videos set to music are a surefire way to increase engagement and visibility on your profile. From dance challenges to comedy skits, there’s no shortage of content to be found on Reels.
2. Authenticity: In a world where everything seems filtered and staged, authenticity is making a big comeback on Instagram. From unedited selfies to raw, real-life moments, followers are craving genuine connections with the people they follow.
3. Niche communities: With the rise of micro-influencers, niche communities are gaining traction on Instagram. Whether it’s a specific hobby, interest, or profession, users are finding their tribe and building meaningful connections within these smaller, more focused communities.
4. Carousel posts: Gone are the days of single-image posts. Carousel posts, which allow users to share multiple images in one swipeable post, are becoming increasingly popular. They allow for more storytelling and creativity, making them a hit with both creators and audiences.
What’s Not:
1. Overly staged content: The days of heavily curated, perfectly posed content are on the decline. Followers are seeking authenticity and realness, and overly staged content just doesn’t cut it anymore.
2. Buying followers and engagement: While it may have been a common practice in the past, buying followers and engagement is now frowned upon. Brands and followers alike are looking for genuine, organic growth and engagement.
3. Instagram aesthetics: While having a cohesive feed with a specific theme and color palette was once all the rage, it’s now seen as too rigid and limiting. More and more, users are embracing a diverse range of content that reflects their real lives and interests.
4. Negativity and drama: With the rise of cancel culture and social justice movements, negativity and drama on Instagram are becoming less tolerated. Users are seeking out positive, uplifting content that adds value to their lives.
In conclusion, Instagram trends are constantly evolving, and it’s important to stay updated to keep your profile fresh and engaging. From the rise of Reels and authenticity to the decline of overly staged content and buying followers, there’s no shortage of changes happening on the platform. By staying ahead of the curve and embracing these trends, you can ensure that your Instagram game is always on point.
